2011年 2月 3日 木曜日

こんにちは。渡邉です。

たまに社名の由来は何ですか?と聞かれるので、
ブログに記録しておきたいと思います。

経営者になるんだとはっきりと決断した20歳の頃、
まず最初にやったことは、ビジネスや経営に関する情報収集。

その中で、インターネットは大きな手助けをしてくれたのですが、
特に社名に大きく影響を与えてくれたメールマガジンがありました。


吉田繁治さんのビジネス知識源


まぐまぐで無料で配信されていて、当時もビジネスカテゴリで登録者数上位の
人気メルマガでした。とりあえずの気持ちで登録したのですが、
このメルマガとの出会いはかなり衝撃的だったのを今でも覚えています。
僕に経営の面白さを教えてくれたメルマガです。

HPでは、当時のメルマガが一部公開されているようですので
興味のある方は、ご覧下さい。 → ビジネス知識源

この方の分析及び考察の中で、よく登場する単語が、「ビジョン」だったのです。
ビジョンは経営において、もっとも大事なものだとメルマガを通して教えてもらいました。
その影響もあり、社名を考えた時に必ずいれたい単語は、「ビジョン」でした。

次に、フロンティアですが、まず響きがかっこいい。
意味も、開拓者精神つまりチャレンジャー精神という意味があるし、
未開の地という意味もあります。まさにうってつけだと思いました。

それで決まったのが、「フロンティアビジョン」だったのですが、
いろいろな人にどうかな?とか聞いてる中で、
ビジョンって、TVのイメージがあるとか言われて、そうかもしれんと
考えてしまって、システムズをつけることにしました。

システムズをつけることで、ロゴも、「FVS」となるし、NECとか
本当の社名は、日本電気株式会社だけど、NECで通ってるから
うちもFVSで呼ばれるようにしたらゴロもいいし、いいかなと思ったのです。
さらに、アドビシステムズのように、ITの会社だと分かりやすい!

そういう流れで、決定した社名「有限会社フロンティア・ビジョン・システムズ」
Frontier Vision Systems = FVS


長い。
明らかに長すぎた。


これは、実際に会社をやっていく上で、後悔しました。
いろんな手続きで、社名書くときつらいし、通帳に文字が入りきらないし^^;

システムズいらんかったかなと(笑)

それで、起業後6年経ってやっと、
フロンティアビジョン株式会社 に名称変更したのです。

後株にしたのは、上場企業はほとんど後株だし、
英語にしたときに、Corporation が頭にくるのは文法的におかしい。
世界に羽ばたくときを想定して後株に^^

「フロンティアビジョン株式会社」 この社名、本当に気に入っていて
明確なビジョンを持って、チャレンジしていけ と自分の背中を押されている気がします。

というわけで、社名の由来でした!


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